Articles

• Total Quality Management Practices and Medium Enterprises: An Empirical Study based on Employees’ Experience

  Dr. Anindita Tamuli, Dr. Sinmoy Goswami (Author)

  125-133

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• An Empirical Study on the Integration of Artificial Intelligence in Public Sector Banks in India: Impact on Efficiency and Customer Experience

  Dr. Rakesh Malusare, Mr. Prathamesh More (Author)

  286-294

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• Financial Literacy and its Determinants: A Bibliometric Analysis

  Anil Kumar, Prof. Leena Sharad Shimpi (Author)

  240-250

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• The Convergence Of Artificial Intelligence And Green Marketing In Fostering Sustainable Automobile Growth In India

  Pratik Singh, Dr Bhaskar Mishra (Author)

  375-382

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• Destination Attractiveness And Infrastructure Facility For Selected Ecotourism Destionation In Odisha: Using Ahp And Topsis Method

  Manmaya Kumar Tripathy, Dr. Rohita Kumar Mishra (Author)

  174-194

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• Sustainable Business Model Innovation and Strategic Management Practices for Entrepreneurial Success in Emerging Markets

  Dr. Alok Kumar Bhargava, Dr. Abhijit Aditya, Dr Madan Pal, Dr Vikram, Dr. Pompi Das Sengupta (Author)

  330-343

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• Behavioural Triggers Behind SIP Stoppages in India: An Empirical Study of Retail Investor Inertia in 2026

  Dr. Rakesh Malusare (Author)

  134-140

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• Gorkha Identity Through History: Narratives Of Courage,Resistance, And Change

  Dr Naresh Kumar, Dr Alka (Author)

  286-291

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• Strategizing Talent Management: An Empirical Analysis Of Indian Manufacturing Companies

  Unmesh Shukla, Dr. Sunil Kumar Roy, Akshita Chauhan (Author)

  251-258

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• The Role Of Artificial Intelligence In Promoting Sustainable Supply Chains Across The Food Industry:Evidence From Agriculture, Manufacturing And Fast-Food Retail In India

  Purvi Sinha, Dr Bhaskar Mishra (Author)

  383-389

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• Capital Disparities in Venture Capital Deployment: Spatial Agglomeration and Sectoral Preferences in Karnataka

  Dr. Srinivas H N (Author)

  195-201

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• Workplace Happiness as a Driver of Employee Retention: Evidencefrom the Organised Retail Sector in West Bengal, India

  Tanushree Dutta, Avradeep Ganguly, Diptayan Bhattacheryya, Samprit Chakrabarti (Author)

  344-358

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• Smart Pallet Tracking for Inventory Management Using IoT and Real-Time Monitoring Technologies in UAE

  Prof (Dr) Sangeeta N Pawar, Sanyog Suresh Chavan (Author)

  141-146

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• AI-Driven Financial Optimization in Emerging Economies: A Technology–Organization–Regulation Perspective

  Mr Kishan Nigam (Author)

  292-297

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• Contextualizing The Issues of Preserving the Tripuri Folktale Chethuang In The 21st Century

  Ms. Debasmita Biswas, Dr. Gitanjali Roy, Ms. Suprachita Debbarma (Author)

  259-271

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• Digital Payments, Tax Compliance, and GST Revenue in India: Evidence from a NARDL Analysis of UPI, NEFT, and DigitalWallets

  Nisha Raza, Sumaiya Jawed (Author)

  202-213

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• Exploring the Role of Collaboration and Creative Thinking in Conformity Behaviour and Future Economic Development among Secondary-Level Learners

  Ashis Deb, Prof. (Dr.) Prem Shankar Srivastava (Author)

  359-365

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• Green Marketing Strategies and Consumer Purchase Behaviour Across Eco-Friendly Product Categories: Insights from an Emerging Economy

  Dr. Sushmita Mukerji (Author)

  145-155

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• The Implications of Artificial Intelligence Applications in Supporting Contemporary Marketing Activities

  Dr. Hadjeri Hamza, Lattoui Djeloul, Dr. Missoumi Djilali (Author)

  298-308

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• Promoting Green HRM Practices and Sustainable Behaviors among Employees: Analyzing the Role of Employee Engagement and Ethical Leadership

  Natasha Tageja, Guneet Gill, Ruchi singh (Author)

  272-281

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• Mountains to Markets: “A PLS-SEM Investigation of Cosmetic Purchase Patterns among Working Women in Uttarakhand Region.”

  Dr Atul Razdan, Dr.Vaishali Prakash Mittal (Author)

  214-232

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• Data-Driven Digital Capability and Servitization in Manufacturing: A Pilot Study of Service Innovation and Competitive Advantage

  Mr. Parag Raut, Mr. Dattatray P More (Author)

  366-374

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• Behavioural Triggers Behind SIP Stoppages in India: An Empirical Study of Retail Investor Inertia in 2026

  Dr. Rakesh Malusare (Author)

  151-161

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• Data-Driven Digital Capability and Servitization in Manufacturing: A Pilot Study of Service Innovation and Competitive Advantage

  Mr. Parag Raut, Mr. Dattatray P More (Author)

  309-317

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• Renewable Energy Transition Approach to Sustainable Development: Connecting Triple Bottom Line, Socio-Technical Transition, and Stakeholder Perspectives

  Krishna Mohan Agarwal, Anchal Patil, Shikha Aggarwal, Nitika Sharma (Author)

  272-285

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• Digital Financial Inclusion and Digital Financial Literacy as a Digital Roadmap to Women's Economic Empowerment

  Amit Belwal, Dr. Bhanu Pratap Singh, Vibhuti Gupta (Author)

  233-239

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• Systematic Closure of Continuous Improvement Projects in Matrix-Structured IT Organizations

  Sandeep Kumar, Dr. Avanti Shah, Dr. Vishvas Shah (Author)

  390-405

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• Integrating Climate Risk into Basel III: Evidence from Indian Commercial Banks and a Proposed Climate-Adjusted Basel Risk Framework (CABRF)

  Dr. Abhiraj Shivdas (Author)

  162-173

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• Decoding the Impact of Perceived Risk and Digital Trust on Adoption of Online Lead Generation Among B2B Micro, Small,and Medium-Sized Enterprises (MSME)

  Sabyasachi Chakraborty, Khagendra Nath Gangai (Author)

  318-329

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• Influence of Vertical Video Features on Consumer Engagement:  A Multidimensional Structural Equation Modeling Approach

  Astik Upadhyay, Dr. Aditi Naidu, Dr. Pooja Verma (Author)

  01-09

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• Sustainable Well- Being through Digital Spiritual Platforms-Examining the perceived usefulness, ease of use and generational gaps

  Prof. Monika Rikhi, Archana Shori, Dr. N. Yuvaraj (Author)

  10-20

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• Impact Of Digital Marketing In Selling Over-The-Counter (Otc) Pharmaceutical Products In India: Emerging Trends, Challenges, And The Road Ahead

  Pradeep Kumar Jha, Dr. Shailendra Kumar Jha (Author)

  21-36

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• Digital Transformation and Organizational Performance: Linking Employee Digital Competence, Customer Experience andFinancial Outcomes

  Babita Dosajh, Dr. Shafali, David Lalrochunga, Rama Manohar GVS (Author)

  37-46

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• Artificial Intelligence-Driven Personalized Learning: A Recommendation System for Digital and Sustainable Education

  Dr. Deepti Sharma, Dr. Archana B.Saxena (Author)

  47-52

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• Financial Resilience and Sustainable Growth of Small and Medium Enterprises: The Role of Digital Finance, Financial Management, and Entrepreneurial Decision-Making

  Pooja Ghosh, Saubhik Chakraborty (Author)

  53-65

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• Personal Environmental Values as a Driver of Green Performance: Evidence from Luxury Hotel Employees in Delhi-NCR

  Shikha Gupta, Dr. Sudipta Sen Gupta (Author)

  66-72

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• From Employees to Profits: An Integrated Model of Employee Engagement, Customer Satisfaction, Financial Performance, and Organizational Sustainability

  Dr. M. Sekar, Dr. Thiruppathi KTM, Dr. Viji Vijayan, Dr. Saniya Shiurkar (Author)

  73-81

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• The Changing Logic of Insurance: From Legacy Operations to Intelligent Platforms

  Harshkumar Shaileshkumar Padhiyar, Dr. Krupa Bhatt (Author)

  82-89

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• Social Dimensions of The Indian Independence Movement

  Dr Alka, Dr Naresh Kumar (Author)

  90-94

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• Influencer Credibility and Purchase Intention in India: The Role of Demographic Heterogeneity and Experiential Effects

  Anushka Roy, Dr. Md. Iftekhar Ahmad, Dr. Niraj Mishra (Author)

  95-108

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• Integrated Strategies for Environmental Toxicity Reduction and Sustainable Development

  Anil Kumar Singh (Author)

  109-115

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• Water & Gender Insecurity In India: A Case Of Tier Ii State Capital City Of Lucknow Feminist Participatory Approach To Rurban Sustainability

  Ar. Ananya Tripathi, Dr. Subhrajit Banerjee (Author)

  116-124

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