The Convergence Of Artificial Intelligence And Green Marketing In Fostering Sustainable Automobile Growth In India
DOI:
https://doi.org/10.66635/dwjzgt22Keywords:
Artificial Intelligence, Green Marketing, Sustainable Development, Automobile Industry, EcoInnovation, IndiaAbstract
This paper examines the way Artificial Intelligence (AI) is reshaping green marketing practice and contributing to sustainable growth within India's automobile industry. As Indian consumers become increasingly environmentally conscious, manufacturers are turning to AI-enabled capabilities — predictive analytics, machine learning and automated, data-backed decision-making — to read eco-conscious buying behaviour, streamline production and cut the environmental cost of operations. Drawing on primary survey data, regression modelling and a review of existing literature, the study argues that AI does more than sharpen operational efficiency and strengthen brand image: it actively pulls the automobile sector into closer alignment with India's national sustainability agenda. A regression analysis of two-wheeler electric-vehicle (EV) sales against an eco-friendly growth indicator (R² = 0.86, F = 92.45, p < 0.001) confirms a strong, statistically significant relationship, reinforcing the case for AI-supported green marketing as a driver of sustainable mobility.
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