Articles

• Effectiveness of Different Methodological Interventions for Private Schools of Small Towns

  Dr. Anurag Mehta, Mousam Tiwari (Author)

  01-04

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• Sustaining Traditional Craft Enterprises Through System Dynamics: An Empirical Study of Poshakmaking in The Mathura–Vrindavan Region

  Ms. Teena Chaudhary, Dr. Aastha Sawhney, Dr. Anju Bala, Dr. Preeti Varshney (Author)

  05-10

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• Developing A Framework For Integrating Emotional Intelligence into Crisis Leadership Models

  Tapas Gupta, Utpala Das (Author)

  11-19

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• EMOTIONAL INTELLIGENCE TRAINING FOR FRONT-LINE BANK STAFF: IMPACT ON CUSTOMER RETENTION METRICS

  Jaya Mishra, Dr. Utpala Das (Author)

  20-28

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• Sustainable Digital Entrepreneurship and Personalized Advertising in the Age of AI: A Bibliometric Analysis of Theoretical Frameworks, Consumer Behaviour Models, and SME Innovation Pathways in Asia

  Rachna Gupta, Dr. Akanchha Singh (Author)

  29-54

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• The Role of Big Data-Driven Targeted Advertising in Shaping Brand Attitude and Purchase Intentions Among Digital Consumers

  Rajarshi Motilal, Dr Rupsha Roy (Author)

  55-67

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• Transformational HR Practices in Employer Branding For Strategic Business Growth in SME of India

  Debashish Das, Dr. Nidhi Chowdhry (Author)

  68-86

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