1.
Social Media Influencer Marketing as a Purchase Driver Among Adult Women Consumers of Independent Fashion Brands in India: A Practitioner-Research Study. JAES [Internet]. 2026 Jun. 15 [cited 2026 Aug. 6];22(3s):785-94. Available from: https://mail.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/393