“Mountains to Markets: ‘A PLS-SEM Investigation of Cosmetic Purchase Patterns Among Working Women in Uttarakhand Region.’”. Journal of Asia Entrepreneurship and Sustainability 22, no. 6s (September 24, 2026): 214–232. Accessed October 6, 2026. https://mail.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/681.