“Effect Of Mobile Investment App Adoption and Ai Financial Personalization on Retail Investors Decision Quality: A Study Of Delhi NCR”. Journal of Asia Entrepreneurship and Sustainability 22, no. 5s (August 29, 2026): 613–624. Accessed October 6, 2026. https://mail.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/616.