“The Role of Big Data-Driven Targeted Advertising in Shaping Brand Attitude and Purchase Intentions Among Digital Consumers”. Journal of Asia Entrepreneurship and Sustainability 22, no. 05 (May 30, 2026): 55–67. Accessed August 6, 2026. https://mail.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/369.