Understanding The Drivers Of Employee Sustainability In Organized Retail Stores: A Study Of North Karnataka
DOI:
https://doi.org/10.66635/6h2ep406Keywords:
Employee Sustainability, Employee Engagement, Organizational Support, Retention Strategies, Digital Adaptability, Employee Well-Being, Sustainable Human Resource Management, Organized Retail StoresAbstract
Employee sustainability has become an important strategic priority for organizations seeking to build a resilient, adaptable, and committed workforce capable of responding to rapid technological advancements and evolving business demands. In the organized retail sector, achieving employee sustainability requires organizations to move beyond traditional retention practices by fostering employee engagement, providing organizational support, implementing effective retention strategies, promoting employee well-being, and strengthening digital adaptability. Against this backdrop, the present study examines the influence of Employee Engagement, Organizational Support, Retention Strategies, Digital Adaptability, and Employee Well-Being on Employee Sustainability among employees working in organized retail stores across North Karnataka. The study adopted a quantitative research approach using descriptive and explanatory research designs. Primary data were collected from 350 retail employees through a structured questionnaire based on a five-point Likert scale. The collected data were analyzed using IBM SPSS Statistics and AMOS. Reliability analysis, Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM) were employed to assess the measurement model and examine the hypothesized relationships among the study constructs. Mediation analysis using the bootstrapping approach was also performed to evaluate the mediating role of Employee Well-Being. The findings reveal that Employee Engagement, Organizational Support, Retention Strategies, Digital Adaptability, and Employee Well-Being significantly and positively influence Employee Sustainability, with Employee Engagement emerging as the strongest predictor. Furthermore, Employee Well-Being partially mediates the relationship between organizational factors and Employee Sustainability while strengthening the positive impact of Digital Adaptability. The study contributes to the Sustainable Human Resource Management literature by providing empirical evidence from organized retail stores in North Karnataka and offers practical insights for developing a sustainable, digitally competent, and future-ready workforce capable of supporting long-term organizational success.
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