Homestay Tourism Engagement and Migration Intentions: Mediating Roles of Livelihood Perception and Community Well-being
DOI:
https://doi.org/10.66635/s061ew49Keywords:
Homestay Tourism, Community-Based Tourism, Livelihood Perception, Community Well-being, Distress Migration, PLS-SEM, UttarakhandAbstract
There are many socio-economic issues in Garhwal region of Uttarakhand such distress migration which has promoted the growth of home stay tourism as an important community-based tourism model for sustainable rural development. This research is aimed at exploring the effect of the homestay tourism involvement on the prevention of distress migration mediated by livelihood perception and community welfare. The research design employed was a quantitative study and the data obtained were primary data by distributing questionnaires to 500 respondents who are related to homestay tourism. The conceptual framework proposed was tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that the involvement in homestay tourism has a positive effect on the perception of residents' livelihood and the well-being of the community, which are factors in reducing the intention to migrate due to distress. The study also verifies the success of the mediating role of livelihood perception and community well-being between the involvement in homestay tourism and preventing from distress migration. The results demonstrate the potential of homestay tourism as a sustainable business solution for sustaining the local economy, improving social welfare and facilitating the attraction of residents to stay in mountain areas. The study has significant theoretical and practical implications for the design of community-based tourism policies for sustainable development and reduction of migration in the Himalayan region for policymakers and tourism planners.
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