A Study And Analysis: The Impact Of Customer Service On Customer Retention In Dubai’s Coffee Café Industry
DOI:
https://doi.org/10.66635/ezmx5h34Keywords:
Customer Service, Customer Retention, Customer Satisfaction, Customer Loyalty, Service Quality, Coffee Café IndustryAbstract
This study examines how the quality of customer service in Dubai's coffee cafés impacts the café’s customer retention. Amid a population increase alongside a growing market with an already large number of coffee café’s existing within the Dubai area; this results in competition and a focus on differentiation for economic impact of market gain in the coffee café sector, and symbolizes the importance of maintaining customer relationships via satisfaction at the individual level of Dubai’s vibrant coffee café market for long-term success. The research findings show that with the right approach of building strong relationships through satisfaction can result with Dubai’s coffee cafés to thrive. A loyal customer base can be essential to strengthen and flourish Dubai’s coffee cafés within the dynamic market. Additionally, the continuous positioning for service excellence and responsive staff leads the cafés and its people to be successful by offering an exquisite and enjoyable experience for customers.
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