Understanding workplace psychology of Gen Z: How Office Peacocking and Gamified Systems used to engage the workforce through SDT and KAHN theory
DOI:
https://doi.org/10.66635/kd2wmh78Keywords:
Office peacocking, gamified system, SDT, Kahn theory, employee engagement, organisational commitmentAbstract
The study examines office peacocking and gamified systems as the engagement drivers to understand the Gen Z workplace psychology. Employing SDT and Kahn theory, the study provides a comprehensive understanding on the workplace motivations to enhance organisational commitment. It also employs Analytical Hierarchy Process (AHP) to prioritise the dimensions of office peacocking influencing workplace motivation. The data is collected using online questionnaires from 276 Gen Z employees working in Corporates of North India. PLS SEM was used to test the hypothesis. A significant association was observed among office peacocking, gamified systems and employee engagement. By employing SDT and Kahn theory tenets, this study has provided a significant motivational driver for engaging the modern workforce, which provides them with meaningful work, identity alignment, and association towards the workplace.
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